Article | April 23, 2019

3 Digital Marketing Challenges For Technology Resellers

Source: BlueStar, Inc.

By Samantha Kalany, BlueStar

Retail Email Marketing

Technology resellers handle hundreds of disruptions throughout the daily workflow. From internal to external pushbacks, there is a lot that can go awry for VARs. It’s best to analyze the categories of technology through which vendors need to focus on when it comes to channel partner training. Studies show Data Management, Vision & Capabilities and Proof of ROI are some of the most common digital marketing challenges, that can be combatted and perfected in the future. 


It’s best to know just what the GDPR means and how it can affect everyone involved, especially those who are heavily reliant on email as their main digital strategy. Data is also used by vendors as a way for their resellers to become more meaningful to their customers over time. It is the fuel to help resellers gain insights on the purchases, that their customers are processing and how to develop a more personal relationship overall. Many small to midsized technology resellers lack the experience and expertise of sophisticated data management. The road ahead leads to outsourcing this function in the future.