Magazine Article | March 14, 2016

Create An IP Video Surveillance Sales Advantage

By The Business Solutions Network

This IT systems integrator saw immediate incremental revenue growth after applying its data center storage and converged infrastructure expertise to IP video surveillance.

If you are like most VARs and systems integrators, when you think about using technology to create a differentiator, storage and networking probably don’t come to mind as your top choices. In fact, many IT solutions providers view these technologies as “the basics.” After all, some would argue, look at the obvious decline in on-premise and cloud storage costs. Furthermore, some cloud providers include 1 TB or more of storage with their offerings, further diminishing the likelihood of a reseller being able to make money off of it. Could it be possible that storage and networking will play key roles in bringing about the next big thing in physical security — the IP video surveillance explosion?