COVID-19 Crisis: How VARs Are Communicating With Employees, Merchants

By Jim Roddy, VP of Marketing, RSPA

To help retail IT VARs and ISVs effectively deal with the COVID-19 pandemic, the RSPA reached out to several members asking them for ideas and business best practices related to this crisis. Our community has responded generously with several executives sharing helpful information. This article provides examples of messages to send to employees and merchants.

Messaging to Employees
Brett Bennett, the President of VAR POSitive Technology and ISV OpSuite, told me that he and co-founder Mike Nicholson have been “very closely in touch” with the company’s employees and customers. They emailed this message to employees the morning of March 16:

Hello all,

It’s a beautiful start to the week. Hope you are all doing well. Mike and I wanted to touch base again at the beginning of the week to give you some additional information on our plans as things progress related to COVID-19.