Article | March 24, 2020

COVID-19 Crisis: How VARs Are Communicating With Employees, Merchants

Source: RSPA
jim roddy

By Jim Roddy, VP of Marketing, RSPA

coronavirus covid19

To help retail IT VARs and ISVs effectively deal with the COVID-19 pandemic, the RSPA reached out to several members asking them for ideas and business best practices related to this crisis. Our community has responded generously with several executives sharing helpful information. This article provides examples of messages to send to employees and merchants.

Messaging to Employees
Brett Bennett, the President of VAR POSitive Technology and ISV OpSuite, told me that he and co-founder Mike Nicholson have been “very closely in touch” with the company’s employees and customers. They emailed this message to employees the morning of March 16:

Hello all,

It’s a beautiful start to the week. Hope you are all doing well. Mike and I wanted to touch base again at the beginning of the week to give you some additional information on our plans as things progress related to COVID-19.


Get unlimited access to:

Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of VAR Insights? Subscribe today.

Subscribe to VAR Insights X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.


Subscribe to VAR Insights