During the slow transition to EMV (Europay, MasterCard, and Visa) compliance, savvy solutions providers are anticipating what retailers and consumers really want — frictionless payment.
It’s hard to believe that we’re nearly a year and a half past the October 2015 EMV liability shift. A study conducted last year by global research and advisory firm Aite Group estimated only 20 percent of U.S. credit card transactions and 10 percent of debit transactions are occurring with a chip card inserted into a chip-enabled terminal. Anyone who’s made a payment at an EMVcompliant terminal would agree that the experience feels like a big step backward. And, considering that many retailers are opting to take their chances on increased liability risks rather than upgrading, it says something about their feelings toward EMV, too.