Magazine Article | March 1, 2017

Capitalize On EMV Adoption Lag With Secure, Integrated Payment Alternatives

By The Business Solutions Network

During the slow transition to EMV (Europay, MasterCard, and Visa) compliance, savvy solutions providers are anticipating what retailers and consumers really want — frictionless payment.

It’s hard to believe that we’re nearly a year and a half past the October 2015 EMV liability shift. A study conducted last year by global research and advisory firm Aite Group estimated only 20 percent of U.S. credit card transactions and 10 percent of debit transactions are occurring with a chip card inserted into a chip-enabled terminal. Anyone who’s made a payment at an EMVcompliant terminal would agree that the experience feels like a big step backward. And, considering that many retailers are opting to take their chances on increased liability risks rather than upgrading, it says something about their feelings toward EMV, too.