Guest Column | September 3, 2020

Building Partnerships In Challenging Times

By George Anderson, Webroot

Partners

As an MSP, your success depends on the success of the industries and clients you serve. Simply put, you win together.

The novel coronavirus has rocked the business world, creating new challenges and enormous uncertainty as we navigate the near-term and plan for long-term impacts. But as a service provider, uncertain times create a new opportunity to strengthen relationships with clients and become a trusted advisor – one who looks at the whole business, the future health of that business, versus a single save all solution for a point in time. Putting in the extra effort to establish business advisor status during these times can contribute to collaborative success and long-term growth for both your business and that of your clients.

There are multiple ways MSPs can help clients weather the storm right now by focusing on helping customers navigate change management – not just technical implementation. Changing this mindset won’t happen overnight, but MSPs can help their clients easily navigate this new path with a few steps.

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