In our ongoing quest to provide you with the best business advice possible, we’ve partnered with The ASCII Group and their members who are going to share their thoughts on timely topics or best business practices. In this article, the following ASCII member answered our questions about what products managed service providers need to be offering:
Q: How can choosing the products you offer be used to differentiate your MSP from your competitors?
Bloomfield: The products offered in your technology stack says a lot about your business, both in maturity and quality. For example, if you are offering consumer-grade antivirus protection rather than enterprise advanced endpoint protection as part of your MSP stack, it clearly shows that you do not take security seriously and potentially that your business is less mature in understanding the needs of your clients. For this reason, you must fill your technology stack with all the correct pieces to showcase that you take your clients seriously and truly care for their success.
Liberman: The mix of products and services your MSP offers is every bit as critical as the way a master chef prepares the ingredients of an outstanding meal. It is broadly true that we all have access to the same “ingredients” but how we choose and prepare them is everything. And remember, we don’t sell ingredients; we sell pies, or cassoulet if you prefer.