Are Your Retail Customers Omni-Channel?

By The Business Solutions Network

Customers demand an omni-channel shopping experience, no matter the size of the retailer. Are you capitalizing on this trend?

Omni-channel retailing might have started with the big chains, but customer expectations have forced retailers of all sizes to consider the shopping experience of customers both online and in-store. Take, for instance, a recent POS upgrade performed for upscale clothing retailer Paul Stuart. With locations in New York, Chicago, and Washington, D.C., a positive shopping experience was even more important than for most due to the retailer’s history of selling not just clothing but also a spirit and air of refinement. Simply, shopping at Paul Stuart should be special, thought the owner, and its previous IT infrastructure left much to be desired.