By Dede Haas, CA-AM, Channel Sales Strategist, DLH Services, LLC
Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. Here, Haas discusses partner recruitment with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses. Check out Haas’s Channel Knowledge Nuggets newsletter at dlhservices. com for tips and stories from the trenches.