After 30 years in the channel — the last 14 of which have been spent creating and implementing profitable turnkey channel sales programs and establishing relationships with technology partners, resellers (VARs, LARs), systems integrators, ISVs, and OEMs for my own company — I wasn’t sure I viewed it as welcoming to women. To find out if my hunch was right, I put together this series of articles for Business Solutions.
This is the third of a four-part series; click here for part one and click here for part two. By Dede Haas, CA-AM, Channel Sales Strategist, DLH Services, LLC
Like most women who have been in the channel for many years, Theresa Caragol, Principal at TCC Consulting & AchieveUnite, began her career at the first link of the channel food chain and worked her way up. Her story is a familiar one for numerous women in the channel. This is the second of a four-part series; click here for part one.
I started in the channel 30 years ago, working for a Novell and IBM VAR followed by a stint for Novell Platinum Partner, LANSystems. By Dede Haas, CA-AM, Channel Sales Strategist, Practitioner, & Coach, DLH Services, LLC
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. What can vendors do to develop mutually profitable channel relationships with their partners? Teach them to fish? Well, something like that.
A partnership where both companies are willing to openly express ideas and take calculated risks without penalty is one that is worthwhile, rewarding and mutually beneficial.
You can go back and try a partnership again. If vendor and partner goals and objectives now align, it does not hurt to try anew, which can lead to success — for both organizations.
For Mosaic Technology, Infinio Had Them At Trust, Transparency, And Proof Of Concept.
It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.
It’s not love at first sight. It is all about the relationship between the vendor and the partner if a channel sales partnership is to be successful. A better understanding of what a vendor expects from a partner helps the solution provider make well informed and prudent business decisions that have a positive and profitable impact on their organization.
