Dede Haas

An award-winning high-tech sales professional and founder of DLH Services, Dede Haas creates channel sales solutions for the vendor and the partner. She has developed and managed channel partner programs for enterprise and cloud-based products and services for small and medium businesses and for industry leaders, such as Intel Corp. For the partner, Dede has managed the vendor relationship, created business opportunities, and developed and conducted product training. She has her Certification of Achievement-Alliance Management (CA-AM) from the Association of Strategic Alliance Professionals.

  • Partner Perspective: Transitioning To MRR
    Partner Perspective: Transitioning To MRR

    Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. Here, Haas discusses recurring revenue with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses. Check out Haas’ “Channel Knowledge Nuggets” newsletter at dlhservices.com for tips and stories from the trenches.

  • Build Your Presence With Vendors
    Build Your Presence With Vendors

    Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. This month, Haas discusses the rationale used when choosing vendor partners with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  • Vendor Partner Selection
    Vendor Partner Selection

    Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. This month, Haas discusses the rationale used when choosing vendor partners with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses. 

  • Vendor Partner Selection
    Vendor Partner Selection

    Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. This month, Haas discusses the rationale used when choosing vendor partners with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses. 

  • What’s Your Expectation Of A Vendor?
    What’s Your Expectation Of A Vendor?

    Award-winning high-tech sales professional and founder of DLH Services, LLC Dede Haas creates innovative and successful channel sales solutions for vendors and their channel partners. This month, Haas discusses vendor relations with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  • How Valuable Are Vendor Incentives?
    How Valuable Are Vendor Incentives?

    Award-winning, high-tech sales professional and founder of DLH Services, LLC, Dede Haas creates innovative and successful channel sales solutions for vendors and their channel partners. This month, Haas discusses the value of partner programs with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  • Maximize The Value Of Partner Programs
    Maximize The Value Of Partner Programs

    Award-winning, high-tech sales professional and founder of DLH Services, LLC, Dede Haas creates innovative and successful channel sales solutions for vendors and their channel partners. This month, Haas discusses the value of partner programs with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses.

  • Why The Channel's Not Ready For Cyberattacks
    Why The Channel's Not Ready For Cyberattacks

    DLH services founder Dede Haas explores the channel's cyber defense readiness with Channel Executive Magazine advisory board member and CEO of Kyber Security Lynn Souza and Jason McNew, CEO of Stronghold Cyber Security.

  • When Channel Vendors Sell Direct
    When Channel Vendors Sell Direct

    In this Partner Persepctives column, Dede Haas explores direct and indirect vendor sales dynamics with The ASCII Group members Zina Hassel, founder and CEO of ZLH Enterprises, and Dave Gillam, president of Gillam Data Services, Inc. 

  • The Distributor’s Relevance In The Age Of The Internet
    The Distributor’s Relevance In The Age Of The Internet

    Award-winning, high-tech sales professional and founder of DLH Services, LLC (www.DLHServices.com), Dede Haas creates channel sales solutions for vendors and their channel partners. This month, Haas explores the value of distributor relationships with two members of The ASCII Group, whose services help 1,300 North American VARs, solutions providers, and MSPs grow their businesses.

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