Dede Haas

An award-winning high-tech sales professional and founder of DLH Services, Dede Haas creates channel sales solutions for the vendor and the partner. She has developed and managed channel partner programs for enterprise and cloud-based products and services for small and medium businesses and for industry leaders, such as Intel Corp. For the partner, Dede has managed the vendor relationship, created business opportunities, and developed and conducted product training. She has her Certification of Achievement-Alliance Management (CA-AM) from the Association of Strategic Alliance Professionals.

  • PP_Haire
    Vendor Partner Selection
    11/1/2018

    Channel sales strategist and coach Dede Haas is founder of DLH Services, which helps technology vendors and partners create innovative, successful channel sales solutions and programs. This month, Haas discusses the rationale used when choosing vendor partners with two members of The ASCII Group, a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses. 

  • The role of women in addressing HIT security
    Women In The Channel: Are We There Yet?
    4/6/2017

    After 30 years in the channel — the last 14 of which have been spent creating and implementing profitable turnkey channel sales programs and establishing relationships with technology partners, resellers (VARs, LARs), systems integrators, ISVs, and OEMs for my own company — I wasn’t sure I viewed it as welcoming to women. To find out if my hunch was right, I put together this series of articles for Business Solutions.

  • Dede Haas, CA-AM, Channel Sales Strategist, DLH Services, LLC
    Women In The Channel: Running A Woman-Owned Company In A Man's World
    2/21/2017

    This is the third of a four-part series; click here for part one and click here for part two. By Dede Haas, CA-AM, Channel Sales Strategist, DLH Services, LLC

  • Dede Haas, CA-AM, Channel Sales Strategist, DLH Services, LLC
    Women In The Channel: How's That Working For Them?
    10/6/2016

    I started in the channel 30 years ago, working for a Novell and IBM VAR followed by a stint for Novell Platinum Partner, LANSystems. By Dede Haas, CA-AM, Channel Sales Strategist, Practitioner, & Coach, DLH Services, LLC

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