Magazine Article | February 11, 2016

A Winning Combination: Digital Signage And Preventive Maintenance

By The Business Solutions Network

This AV (audiovisual) systems integrator is finding new revenue streams by bundling professional services and preventive maintenance with its professional AV and digital signage offerings.

If you are a VAR or systems integrator focused on IT infrastructure, unified communications (UC), point of sale (POS) systems, or managed services, but aren’t yet selling digital signage, you should be asking yourself why. For starters, just about every kind of company you can think of — retailers, supermarkets, broadcast companies, educational institutions, healthcare practices, and nearly every kind of corporate business — is discovering the benefits of digital signage. According to research from MarketsandMarkets, the total digital signage market is expected to reach $23.76 billion by 2020, growing at a CAGR (compound annual growth rate) of 8.18 percent between 2015 and 2020. One of the appeals of digital signage is that it can be used by companies for everything from corporate communications to customer education; plus, it can be used as a sales tool, for video conferencing, and even for physical security initiatives. Digital signage is also playing a key role in the Internet of Things (IoT) market, according to analysts such as IDC.