Erik Metzdorf knows what it’s like to be a victim of your own success. When his food truck, Metzy’s Taqueria, rolled onto the streets of Newburyport, MA, in spring 2014, a line of customers wanting to buy tacos and burritos wrapped around the block. While it shouldn’t take more than a few minutes to fulfill an order, customers were forced to wait much longer.
Casey Lozano spent years honing his POS expertise as a senior installer of Micros systems in Arizona working for a regional dealer. In 2014, Lozano embarked on his own, and was intent on starting a business focused on what he had been doing — installing POS systems. It was during a conversation with a Harbortouch representative that Lozano was presented with a more attractive, life-changing offer.
Adoption of EMV within the United States has met many challenges. One of which is in the restaurant industry, where the pre-authorization and tip process conflicts with the way EMV chip cards are processed. However, OSS Data, a VAR servicing the Miami region has been moving its restaurant customers over to EMV with little problem.
To be successful selling retail and restaurant technology, you have to be able to adjust to changes in the market. Not only do technologies change, but the needs of customers big and small can shift as well. As such, it makes sense to have a line card that can accommodate a variety of customers of various sizes and needs.
While many restaurants have been using POS systems for years, there are plenty that still do things with a cash register. Take, for instance, PY’s Saloon and Grill in Osceola, WI. Nestled along the St. Croix River, the bar and restaurant relied on an antiquated electronic cash register for years. Unfortunately, without the capabilities of a POS system, PY’s owner was experiencing a multitude of problems.
Scott Spitzberg, owner of Restaurant Software Solutions, has many years of experience selling, installing, and supporting POS and has run across many different types of restaurant customers. He’s identified two groups that, historically, haven’t been great opportunities for new business.
In his vision for Fortina Italian restaurants, Rob Krauss saw a perfect combination of hospitality with expedience. His hostesses and servers would work in tandem to deliver service with a smile, with tableside orders going directly to the kitchen to accelerate food preparation and minimize waits. Customer information would be captured and stored for follow-up marketing.
The concept of ASCII is simple. What sets The ASCII Group apart is that it is a community open to all independent IT practices – ranging in size and scope from a single person operation to large companies with many employees.
A common tagline that is used by The ASCII Group is, ‘Leverage the power of an interactive community’. For the past 30 years, The ASCII Group has celebrated the solution provider and heralded the benefits of working within a community by offering over 70 programs that provide innovative business building strategies and extensive peer networking.
A common thread that links business owners together is their focus on the ‘The Big Picture’ and how they can grow and improve their organization. But with clients becoming more sophisticated and technology more of a commodity, how do you set yourself apart from the pack?
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