Industry Insights

1. RSPA Recommended Read: The Advantage 1/22/2020

   Too many channel companies are scrambling from one installation to the next, failing to establish a company vision, craft a coherent strategy, and build the foundation of a viable business underneath. If that describes your organization, Patrick Lencioni’s The Advantage will steer you in the right direction. 

2. Your Annual Customer Health Checkup Is Overdue. You Just Don’t Know It. 1/22/2020

   How satisfied are your merchants with your customer service? The answer is … you only know what they’ve told you directly. And because they’re polite like most of us, you likely have a blind spot to their actual feelings and could be at risk of losing them to a competitor. I’ve been working with VAR and ISV executives who have been surprised by what their merchants have told them through the RSPA’s Customer Health Checkup survey. 

3. Future-Proof Your Fiber Infrastructure 1/15/2020

   Increasing traffic within data centers requires fiber optic link bandwidth capacity to keep expanding over time. But how do you avoid repeat rip-and-replace upgrades?

4. How To Get MORE Word Of Mouth Referrals 1/6/2020

   Discover how caring about your clients and contacts can be a powerful marketing weapon. Learn more about the four pillars of word of mouth strategy: over delivery; listening; surprise; and non-self-serving acts.

5. Lockdown Lessons 3: Closing Security Gaps 12/19/2019

   We can all agree: it’s the nature of technology to advance. Cybercrime is no exception to this rule, and neither are the tools we use to stop attacks. But you’d be surprised how much a business can accomplish in terms of their own security simply by keeping existing systems up to date and using technology to their best advantage. For instance, just staying on top of patches and disabling unnecessary services that may be on by default can go a long way toward closing security gaps.

6. Lockdown Lessons Episode 3: Closing Security Gaps 12/19/2019

   From regular patches to disabling RDP, there are lots of simple steps you can take to lock down your security strategy. Watch our Lockdown Lessons videos to see what crucial measures you may be missing.

7. Lockdown Lessons 2: Shoring Up Your Network 12/5/2019

   Ultimately, every business wants to do what they can to best serve their clients and customers. They also want to grow successfully, increase profits, and create lasting relationships for long-term recurring revenue. But in today’s cyber- climate, if you don’t have a good security setup, the chances you’ll get breached get higher every day. That means all the customers who trust you will have their confidence shaken—no matter how good your products or services are.

8. Lockdown Lessons Episode 2: Reinforcing Your Network 12/3/2019

   In today’s cyber-climate, if you don’t have a good security setup, the chances you’ll get breached get higher every day. And if you do get breached, the customers who trust you will have their confidence shaken. The damage to that trust relationship could really cost you—no matter how good your products or services are.

9. Lockdown Lessons Episode 1: Securing Your Business 11/4/2019

   The right security layers can protect you from threats on all sides. Check out Webroot Lockdown Lessons videos to discover how layered cybersecurity can benefit your business.

10. Lockdown Lessons 1: Securing Your Business 10/8/2019

    When you consider modern attacks, it’s pretty obvious that all businesses—managed service providers (MSPs), small- to medium- sized businesses (SMBs), etc.—need a strong lineup of cyber-defense tools, not just a barebones firewall and old-fashioned antivirus. You need to protect your business first, and to do that, you have to build out a strong cybersecurity stack that can actually withstand the onslaught of modern malware.