“Nothing ventured, nothing gained,” the old saying goes, and that can certainly be said of VAR marketing. Marketing is the tool used by companies to jumpstart growth and the most effective strategies come with a certain amount of risk.
A friend or business colleague sells you an insurance policy, promising that it is the best insurance policy out there. Great! You purchase the policy because you want the best. Two years later your agent switches companies. Your agent reaches out to you to sell you a new policy from the new company which is touted as the best policy out there. What? Don’t you already have the best policy on the market? Well … you did when your agent worked for their prior company, but you don’t necessarily have the best policy right now … or do you?
ARRRGH!\ o, this is not me living my fantasy as a swashbuckler, though as a fencing instructor (a healthy and fun diversion of mine), it would not be too far from reality. Rather, it is an expression of angst when I hear Enterprise Resource Planning (ERP) systems reduced to being called “accounting” or “financial” systems. I let the rather defamatory term slide when it comes from the chief financial officer or vice president of finance at a client of mine: hey, I am pretty picky about most things but even I have my limitations. But I cringe when I hear it from the reseller, because I know that this is a reseller with a myopic focus.
The global IT channel have proven to be remarkable change-agents, both in front of their customers and inside their own businesses. Thinking about the amount of churn over the past 35 years can be downright dizzying.
I am not much of a history buff, but there are simply some historical events that fascinate me for their business relevance. One such event is Admiral Nelson’s victory at Trafalgar.
The term “Digital Transformation” is de rigueur: it is often highlighted in news stories and ongoing corporate communications globally and is even the subject of recent TED talks. However, as IDC often points out, Digital Transformation is a journey and there are five stages to being fully optimized.
Procedures documents don’t work. That may not come as a surprise to most business executives, yet for many organizations, while process improvement methodologies and techniques have made giant leaps forward over the past few decades, the way they communicate and manage their processes hasn’t changed much, if at all.
It’s been a decade since the first on-premises VDI solution came onto the market. It was difficult to manage, clunky, slow and incredibly expensive. Deploying it took nine months or more, and IT teams struggled with an overwhelming number of components to get it up and running, including Windows servers, SQL servers, desktop controllers, provisioning servers, storefronts, load balancers and more.
Every day old technology becomes outdated and new technology enters the business scene. The digital age has allowed individuals more flexibility with schooling, such as gaining online medical transcription certification, and work, creating more positions that need to spend less time tied to an office. As a business owner, it can be difficult to know which technology is worth investing in. This is especially true for small businesses, where resources are limited and mistakes are critical.
The WannaCry ransomware that just took the world by storm is an example of the rise in types, frequency and severity of malware that organizations must address as part of their overall cybersecurity strategy. Well-informed VARs will become a valuable resource in the ongoing fight to stay abreast and ahead of cybercrime.