If the pandemic has taught us anything, it's that American businesses are resilient. There are countless examples of companies that dealt with, and continue to deal with, unprecedented disruption by suddenly having to shift to work-from-home environments and adopting new social distancing protocols. For many of these companies, the “go-to” solution to maintain some level of normalcy during the pandemic has been video conferencing and collaboration technology. As long as we are limited by the inability to meet in person with colleagues and customers, access to simple, efficient video technology has been a lifeline for businesses. As a result of this instant demand, video has elevated its perception from a “nice to have” feature to table stakes for channel partners.