Articles by Rob Pace

1. You Are The Smartest People In The Room 2/12/2016

   It must be an amazing time to work at the Apples, Googles, and Teslas of the world. These companies are teeming with the best and the brightest, working on innovative products and disruptive technologies. It felt much the same way during the golden era of Wall Street. Recruiting events at Harvard and Stanford were standing room only affairs. 

2. “Doing Good” Is Great For Business 12/16/2015

   Good citizenship has become a big business with a large associated budget. 

3. Customer Retention Reimagined 10/27/2015

   It is easier and far more profitable to retain an existing customer versus trying to convert a new one. Yet the majority of customer related digital marketing dollars are spent on conversion (i.e. sales). Ad-based search revenues have long been the foundation of Googles $450+ billion market cap and Facebook’s mobile ad revenues represent nearly three quarters of total sales and over 90 percent of revenue growth. Whether it’s Trip Advisor, Yelp or Twitter, the underlying business model combines advertising spending from businesses trying to convert prospects with a useful consumer function.  

4. Building Competitive Motes With Marketing (Hint Help Key Constituents With Their Marketing) 9/23/2015

   Several powerful forces are converging to fundamentally alter the landscape of marketing.   These same forces when applied creatively can be used to differentiate businesses and establish competitive motes across many industries.