Articles by Nick Rojas
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The Growing Importance Of A BYOD Policy — In Light Of The Growing Number Of Devices
12/9/2014
It seems like the phrase BYOD, short for “bring your own device,” has scarcely caught on, and now we’re in the position of needing another. Indeed, with the announcement of the eminently expected Apple Watch and the various and multifarious forms of Android Wear, it seems that wearable technology is finally ready to have its day in the sun.
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Creating A Content Marketing Strategy For VARs
11/3/2014
It can be tempting for a company to use its content outlets, such as blogs, social media, eBooks, and other articles, as avenues of self-promotion. They use these distribution channels to advertise new products, customer acquisitions, or other business wins. While the business owners and employees may love reading these updates, customers don't. Instead, for value-added resellers (VARs) to ensure the continued loyalty and engagement of their audiences, companies need to create content that appeals to these customers.