Articles by Mark Sokol

1. 10 Tips For Managing Your Way To A Stronger Team 7/29/2016

   Managing a successful team takes just the right balance of confidence, risk-taking, and talent. By: Mark Sokol, VP of Brand and Corporate Marketing, ConnectWise

2. Adding More Value: Successful Marketing Tips For VARs 4/18/2016

   Marketing matters, and as a growing technology solution provider — you might call yourself a Technology Consultant, System Integrator, Solution Provider, Value Added Reseller, or something else altogether — you know how important it is to get the word out about your business and the value you provide to your customers. Your email, website, and ad messaging are all positioned to reinforce your value with potential customers, so it’s up to you to find ways to create and maintain those messages.

3. 3 Common MSP Mistakes That Are Costing You Money 3/8/2016

   In order to stay competitive in the tech world, your business needs to evolve. As it takes on new forms, it’s important to keep an eye on which efforts are propelling your business toward your ultimate goals, and which ones are anchoring you to the past. There are three mistakes that if left unchanged are sure to drain the finances of your business before you’re even aware you’re sinking.

4. 3 Pricing Mistakes You’re Probably Making 2/26/2015

   Pricing. It’s been plaguing business owners since the dawn of time. And even with so much existing thought leadership on the topic, pricing continues to stress most of us out.