Integration Helps Simplify the Process of Mobile Payments in Restaurants
Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, recently announced that Zapper, a mobile marketing and payment platform, has certified the Epson OmniLink TM-T88V-i smart printer and TM-m30 POS receipt printer, to bring an integrated customer loyalty and mobile payment solution to restaurants and their customers. The joint solution is available from Zapper recently.
In 2015, $8.71B in mobile payments were made in the United States, according to an October 2015 report from eMarketer. The total for 2016 is expected to surpass $27B. According to a report from Forrester Research Principal Analyst Brendan Miller, it is estimated that U.S. consumers will spend $83B via mobile payments in 2016, a figure that's expected to increase to $142B by of the end of 2019. Zapper and Epson are tapping into this increase with their bundled solution.
Zapper is a QR code-based mobile insights and payment platform that enables restaurants to build a loyal and engaged customer base. The company creates customizable in-app marketing campaigns and loyalty programs for restaurants based on their customers’ transactional history. The app enables restaurants and diners to expedite the check-paying process allowing for greater wait staff efficiency and increased table turnover. When the customer requests the check, it's printed with a QR code at the bottom. The customer can then scan the QR code through the Zapper app and pay immediately. Zapper’s application leverages Epson’s ePOS Print and Server Direct Print technologies to manage tasks as well as payments from customers’ smartphones and tablets.
“At Zapper, we know that a large part of our success is thanks to strong partnerships with industry leaders like Epson,” said Patrick Wood, VP of Partnerships and Business Development at Zapper. “Through our joint solution, we can facilitate more convenience for our customers by simplifying the payment process, increase efficiency, reliability, and revenue for our merchants by allowing them to collect actionable insights.”
“Zapper offers a great full-featured mobile marketing and loyalty solution which provides patrons and vendors with a quick, secure and smart way of making mobile payments,” said Tom Kettell, Director, Commercial Channel Sales at Epson. “Together, we can provide an integrated solution allowing customers to control their dining experience from their personal smartphones and enable restaurants to increase repeat business.”
Epson OmniLink TM-T88V-i
With built-in processing power and unique ePOS technology, Epson’s OmniLink solution supports web-based printing from any mobile device with no print drivers, plug-ins, PCs or costly application changes. It also enables mobile devices to communicate directly with peripherals connected to OmniLink TM-T88V-i, such as a bump bar, kitchen display or up to 20 slave kitchen printers.
Epson TM-m30 POS Receipt Printer
The sleek, versatile TM-m30 POS receipt printer offers the freedom to print 3" receipts from virtually any mobile device and/or desktop PC. Ideal for most environments, its modular casing can switch from a top-load to front-load configuration. It features simple integration with mobile POS environments, intuitive functionality and advanced connectivity and has the added convenience of only using one power source for tablets and printers, which is exclusive from Epson.
Zapper is a mobile technology company founded in 2011 specializing in mobile payments, marketing, and CRM. Zapper offers innovative mobile payment solutions for more than 12,000 businesses worldwide. The Zapper app is designed to simplify the payment process without compromising safety and security while allowing businesses to directly engage with their customer base and grow their revenues. For more information, visit http://www.zapper.com.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service.