Guest Column | June 12, 2014

Why Your Existing Business Tools Can't Compare To A True PSA

By Geoff McQueen, CEO, AffinityLive

PSA Superior To Your Business Tools

By Geoff McQueen, Founder and CEO, AffinityLive

With the recovering economy, service businesses are no longer struggling to survive, but rather struggling to manage their own growth. The professional and business service sector alone was responsible for almost a quarter of all new jobs last month. While this is great news, quick growth rates and a rise of clients can be a challenge to small businesses that have yet to learn how to handle an influx of tasks, deadlines, and billing cycles. Existing processes and tools that were once in place to manage growth are now obsolete, and can quickly become life threatening to a business.

While we’re all familiar with tools that do a specific job — like project management, time tracking, or even a CRM (customer relationship management) for keeping track of clients and sales — having a cocktail of tools can actually make it harder to run the business since you need to tie them all together in order to operate. The more the business is growing, the bigger the risk of “flying blind” since one big project going sideways can be enough to sink a fast growing professional services business.

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