Guest Column | July 10, 2015

Why The Entertainment Industry Depends On Digital Asset Management Software

By Rich Zuris, Art & Logic

Today, many of us have take more photos and videos than we know how to manage. It can be a hassle to organize pictures by who is in them, when and where they were taken, and other criteria.

Now, if you multiply this problem by many orders of magnitude — and then imagine that large sums of money depend on your organization system — you have just some idea of the challenge faced by today’s entertainment firms. They might create thousands of photos, sound, or video clips in the course of just a single day’s shoot, and they need to be able to sort and use those files efficiently.

For this reason, they depend on Digital Asset Management software, otherwise known as a DAM system.

Why Use A DAM?

DAM systems solve the problem of multimedia overload by making it easy to find any given asset and move it through the necessary stages of its workflow. The DAM is built specifically for this job, so it “knows” what people in various roles at an entertainment firm need to do with multimedia assets and makes each of those tasks simple.

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