Article | March 30, 2020

Why Not Offering A Full Business Platform Is Costing You Money

Source: Shift4

By Sean Berg, Shift4

Resellers are unable to compete without a comprehensive business platform. In the past, a reseller could provide one or several pieces of technology to streamline business processes. However, those days are long gone. In today’s ultra-competitive business environment you need to change your approach if you want to stay relevant. This means going beyond selling individual products and services to instead offer a full business platform that includes but is not limited to:

  • Point of Sale (POS) and property management solution (PMS) solutions
  • Customer engagement tools and data analytics
  • EMV capable pay-at-the-table devices
  • Connectivity with third-party Online Ordering, Labor Scheduling, Accounting, and Marketing packages
  • Powerful data security protecting all above functions


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