By Sean Berg, Shift4
Restaurants outside of the U.S. adopted pay-at-the-table solutions years ago. Throughout the U.S., providers of this technology failed to implement a viable solution and all its inherent benefits. However, a paradigm shift for pay-at-the-table solutions is on the horizon, and resellers need to become educated to take advantage of the opportunity.
At a glance, it is obvious to see why pay-at-the-table technology has been in demand recently. These systems provide many benefits for both the business owner and the consumer, including:
What is Preventing Pay-At-The-Table Technology from Being Commonplace?
Despite the benefits for U.S. restaurant owners, the idea of implementing table-side payments requires a complimentary technology solution. First, purchasing all the necessary devices, installing them table-side, and integrating with a restaurant’s existing POS technology has been expensive and cumbersome. In fact, the cost of most pay-at-the-table solutions was so high that marketing materials included this as an obstacle.