Why Every MSP Should Offer BDR

By Joshua Liberman, President, Net Sciences, ASCII Group Member Since 1996

As a full service manages service provider (MSP), one of our goals is to turn our clients’ networks into the black boxes they expect them to be. But with that comes the responsibility of assuring them all the bases are covered, especially when it relates to backup. With that in mind, there are three reasons you should offer every client a comprehensive data backup and BDR solution:

1. it’s just too critical to omit
2. since any failure is your failure, it just makes sense
3. BDR can get you in the door at new client sites and it is a wonderful source of recurring revenue

It Is Just Too Crucial To Overlook

Most of our smaller clients have no idea there are so many moving parts to an effective backup strategy. They don’t know that they have to backup flat files, email and/or databases, do snapshots, or capture the AD state. And they sure haven’t thought through versioning, or recovery point, or time objectives.

They just want backup and think it’s simple, so it’s our job to educate them about the nuances of BDR, sell, and then implement it. And that’s why we provide backup to a local device with included off-site replication service and place it at nearly every site we manage. A wonderful side benefit of this is the pressure release we get from knowing that, should their server(s) fail, we can have them up and running in an hour and then resolve the failure off-line and without pressure. We had a site running eight VMs fail last year, but BDR saved their hide and — since the repair took two weeks — saved the client relationship as well.

Please log in or register below to read the full article.