Why Do MSPs Fail To Land Large New MRR Clients?

By Michael Cummings

How many new MRR clients did you add last year that would be one of your top eight to 10 clients? How many of these targets do you have current, live sales opportunities with right now? For most MSPs, the answer is none.

However, a few elite MSPs regularly land large clients. I work with dozens of MSP owners who grow annual revenues by 25 percent to 40 percent each year. Landing large new clients on a regular basis is the key driver of this success.