Why Adopt The Hybrid Cloud Recurring Revenue Business Model

By Pete Johnson, Senior Director of Product Marketing, CliQr Technologies

As an MSP (managed services provider) or VAR, you’ve probably run into cloud adoption within your customer accounts and tried to figure out how you can continue to add value in this rapidly growing ecosystem of public, private, and physical clouds. Making margins off of a hardware delivery or keeping hardware up and running is shrinking as the self-service on-demand provisioning promise of the cloud is being realized.

So, how do you continue to make money in this changing IT ecosphere?

Consider adopting the hybrid cloud recurring revenue business model.

Why Consider Adopting This Model?

For VARs, margins on hardware are shrinking and it’s becoming more and more difficult to rely on that big check when you deliver the bare metal to the door of your account. Similarly, MSPs are finding clients who want less of their own gear that needs managing and instead relying on virtualization in either public or private cloud manifestations.

By embracing hybrid cloud, though, both VARs and MSPs can benefit and create a recurring model that brings in steady revenue and moves away from the feast or famine approach of the past.

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