Where The Growing Hospitality Market Will Spend Its IT Budget

By Bernadette Wilson

Solutions your hospitality IT customers are considering range from traditional POS to locationing and analytics, but they share a common goal of enhancing the customer experience.

The National Restaurant Association projects its industry’s sales for 2015 at $709 billion — 4 percent of the U.S. gross domestic product. In addition, the association expects the restaurant industry to add 1.7 million jobs over the next decade to reach a total of 15.7 million employees by 2025. With no doubt that the overall market is healthy, Business Solutions polled channel vendors for their views on the health of the market from an IT spend perspective. Insights from their responses can help you focus on the solutions your hospitality IT customers might have on their shopping lists.