According to Creditcall’s new white paper, “The ultimate EMV cheat sheet: Everything ISVs, Integrators and VARs need to know to migrate to EMV,” the recent, highly publicized Target data breach has raised awareness among both consumers and merchants regarding the security vulnerabilities of magnetic stripe cards — and many called for change.
In a recent survey conducted by Vision Critical, in fact, 64 percent of American consumers said they were more likely to pay with cash due to recent security breaches, and approximately the same number of respondents believed that a credit or debit card with an EMV chip would result in more secure financial transactions.
Solutions = EMV + Security
Although the Target breach was the most public, it was by far not the only case, as Creditcall points out, illustrating that the U.S. not only need to catch up with the rest of the world in payments technology, but must upgrade security to protect consumer data. The company states in the white paper, “To ensure a watertight data security and the highest levels of data protection, hardware-based encryption is a must. This takes the PIN pad out of the equation, creating a point-to-point encryption (P2PE) zone between the card acceptance point and the payment gateway.”
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