By Samina Subedar, Senior Channel Marketing Manager, Connected Data
New research has shown just how easy it is for hackers to get their hands on cloud data. So-called “man-in-the-cloud” attacks can steal cloud-based files without a password in a way that’s nearly undetectable, while infecting systems with malware. That means no matter what public cloud system your customers use — whether Dropbox, Google Drive, Box, or OneDrive — all files and valuable data stored on these systems are vulnerable to security breaches.
This new vulnerability is pushing cloud value-added resellers (VARs) and their customers to a crossroads. Let’s explore what opportunities this situation presents to cloud resellers, and how they can best help their clients overcome the inherent challenges.
Public Vs. Private Debate
When most people think of the cloud, they think of the public cloud, where an organization’s data gets uploaded and stored in a provider’s cloud storage. But while perhaps less well known than public cloud solutions, many of which have become household names, International Data Corporation (IDC) predicts that spending on private cloud infrastructure will balloon 16 percent in 2015 over the previous year — the same rate that’s predicted for the public cloud infrastructure. So cloud VARs would be wise to stay up to speed in both developing markets.
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