Web Content Management: Optiem Achieves Ektron Gold Certified Partner Status
Ektron, Inc., a technology and market leader in web content management software, and Optiem, LLC, a leading Midwest interactive marketing agency, today announced Optiem is an Ektron Gold Certified Partner and Partner of the Month. Optiem uses Ektron's CMS400.NET all-in-one web content management platform to build dynamic websites that increase sales and service while reducing the long-term costs of site operation.
"At Optiem, we believe a website should be so much more than brochureware. It needs to be a tightly integrated piece of an organization's overall marketing communications strategy. A website is truly a company's best face to customers, prospects and partners, especially since it's open 24 hours a day, seven days a week," said Jeffrey Rohrs, president, Optiem. "We originally came into contact with Ektron through a web development project with one of our clients. We like that virtually all of the functionality our clients want comes right out of the box with CMS400.NET, but that it's also architected to allow for custom component integration, which is our strength and passion."
Ektron's CMS400.NET is affordable for any organization and simple enough for anyone to use, yet offers webmasters, designers and developers all the tools they need to create, deploy and manage interactive web, intranet and extranet sites in one platform. Optiem shares in Ektron's philosophy that the best websites are those that empower companies to manage their online presence, build relationships and community through two-way communication and attract more visitors. CMS400.NET's ease of integration and reasonable price point also lets Optiem allocate more project budget for marketing programs designed to drive site traffic and create business opportunities.
"We're very impressed with the work Optiem does with its clients both online and offline. Its websites meld comprehensive marketing strategy with exceptional design, content and technology foundations," said David Young, director, North America channel sales, Ektron. "The commitment Optiem shows to its clients has been extended to Ektron, too. When Optiem made the strategic decision to use CMS400.NET in its deployments, the team jumped in wholeheartedly. They've worked hard to become a Gold Certified Partner, completing our advanced training course and implementing several significant client projects. Optiem is very deserving of the Partner of the Month award."
Recently, Optiem completed a website redesign and Ektron CMS400.NET Version 6.0 implementation for the Cuyahoga County Public Library (www.cuyahogalibrary.org) with 28 branches in northern Ohio. The site now offers extensive resources to visitors, including access to research, events and classes with online registration, book clubs, blogs written by subject-matter specialists and special sections for targeted audiences, such as teens, seniors and teachers. With the integration of CMS400.NET, more than 150 users post and manage content on the site, providing up-to-date information to library customers. Since the new site's launch, the library has seen a marked increase in site traffic, especially the number of daily visitors.
About Optiem
Optiem is one of the top interactive marketing agencies in the Midwest specializing in content-managed website design, permission-based e-mail marketing, search engine marketing, and custom application development. Optiem's clients include Things Remembered, Calphalon, Sherwin-Williams, the Cuyahoga County Public Library, National City, COSE, The City Club, and JumpStart, Inc. For more information, please visit www.optiem.com or call 216-574-8700.
About Ektron
Ektron's web content management and authoring solutions are affordable for any organization and simple enough for anyone to use, yet offer webmasters, designers and developers all the tools they need to create, deploy and manage interactive web, intranet and extranet sites in one platform. With Ektron CMS400.NET, companies can do what they want on the Web, including developing rich sites for personal, two-way communication with visitors, building community through memberships, blogs and forums, and attracting more repeat visits using RSS feeds and web alerts to increase business opportunities. An open API allows for easy customization and extension. Ektron is headquartered in Amherst, N.H., and has more than 15,000 customer implementations worldwide, including Unilever, Intel and Pfizer. For more information, visit www.ektron.com.