Guest Column | October 21, 2013

7 Ways Your Retail Clients Can Use IP Video — In Addition To Security

By Gadi Piran, President, OnSSI

Video in the retail environment has many uses beyond surveillance and can provide high value to retailers who embrace the expanding capabilities and surprising cost-effectiveness of IP-based networked video. This opportunity is particularly attractive in the retail environment since narrow margins and downward cost pressures make it important to show a technology ROI. The added value of uncovering additional benefits and uses of video — like the following list of seven non-security uses — makes the ROI case that much stronger.

  1. Employee performance: Video can present opportunities to improve employee performance in the areas of customer service, attentiveness, sales aptitude, and more. Both good and poor performance can be reviewed and analyzed to create teachable moments and positive reinforcement.
  2. Merchandising: How well is your new display performing compared to other point-of-purchase materials or by part of the day, day of the week etc? Beyond sales numbers, video enables you to watch how a display changes traffic patterns and attracts attention.

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