Article | April 17, 2018

6 Ways To Sell Point Of Sale Systems

Source: EVO Payments
Reverse Engineering The Sales Funnel

The question for any reseller becomes, “What can be done to stand out from this crowded field?” There are six key areas where this can be achieved.

The good news for point of sale resellers is that today’s market is a fertile one. More merchants than ever want to adopt the latest and greatest POS devices that enable them to handle a wider variety of transactions than ever before, and harness the informational power modern POS provides. However, because the ground is so fertile, overall, there is also plenty of competition out there from other POS resellers. So the question for any reseller becomes, “What can be done to stand out from this crowded field?” 

The answer boils down to the ability to sell not only POS platforms and card readers themselves, but also the services resellers provide that others may not. There are six key areas where this can be achieved, and each is critical to highlighting why merchants are making the right choice for themselves, not only for the immediate future, but long term as well. 

1. Offer Expertise 
Among the biggest issues for many smaller businesses, in particular – those that are most likely to be a little behind the curve when it comes to modern POS adoption – is that there are now so many options, each offering unique features and payment processing capabilities, that the options can be confusing, according to CC Sales Pro. The ability of a reseller to step in and explain every function of the various POS devices they offer is therefore not only good salesmanship, it’s vital to helping merchants understand what they’re getting into, and what such a choice entails.