By Jonathan James, IT Glue
Based on our Global 2019 Benchmark Survey, increased competition and downward price pressure are two major issues currently faced by MSPs. When you think about it, these are to be expected in a rapidly growing market with relatively low barriers to entry. More service providers enter the market, and prospective clients compare their many options. Since the suite of services offered between MSPs are generally undifferentiated (commoditized), the most salient variable when choosing a service provider becomes price.
In a world filled with competing options, it’s easy to get lost in the shuffle—especially when your MSP is just finding its footing. While it can seem impossible to compete with long-standing MSPs striving for a monopoly, a modestly-sized MSP has its advantages. Agility and the ability to respond immediately to market conditions positions you at an advantage when differentiating yourself from the competition and justifying a premium fee for service. Providing a high level of service is no longer enough, so with that in mind, here are 6 ways to differentiate your MSP.
Develop a unique selling proposition
I wish I could, but I can’t tell you what this should be for your MSP. This is something unique to you and something only you can uncover. What I can do is provide advice on how to determine what this could be.