Guest Column | June 6, 2016

3 Ways To Communicate The Value Of Managed Services

Neal Bradbury

By Neal Bradbury, Senior Director of Channel Development, Intronis MSP Solutions by Barracuda

Neal Bradbury

Let’s face it, SMBs are cost-conscious by nature and will go to great lengths to save money. When it comes to managed IT services, for example, we’ve heard from our MSP partners that many of their SMB clients will choose to opt out of these services in order to save a few dollars in the short run. What they don’t often don’t is, after accounting for productivity losses, unscheduled maintenance fees, and even damage to their reputation, the decision not to engage in a managed services contract can end up costing them much more down the road.

So, what can MSPs do to ensure they are effectively communicating to their reluctant SMB clients and prospects the value managed services can bring to their businesses? In our view, there are three key talking points MSPs should be using during these conversations...

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