By Paula Da Silva, senior vice president of sales, CitiXsys
As a point of sale (POS) reseller, you work with clients that have different perspectives when it comes to retail technology. Chances are you could characterize some of them as merchants who recognize technology as a valuable tool that helps them stay competitive and profitable. Others, though, are still hanging on to legacy systems that could be crippling their ability to attain the productivity, efficiency, and level of customer service they need to survive.
Regardless of which category a retailer falls into, POS resellers — as trusted advisors — need to show them how they can leverage technology to take their businesses to the next level. Here are four conversation-starters you can use with your retailer clients who may have the right goals, but need some technical expertise to help them get there.
The Solution: An eCommerce platform integrated with the retailer’s POS system provides the ability to build storefronts on different channels. This retail technology can even enhance the in-store experience with characteristics of an online shopping experience that customers crave, such as personalization and convenience.
The Solution: Inventory management solutions are vital to keeping popular items in stock, accurately shipping orders in a timely manner, and controlling inventory costs. Your retail technology clients could benefit from moving to a single stock pool model to manage inventory, which allows fulfillment from stock on any channel and can cut safety stock by 20 percent of total inventory.
The Solution: Mobile POS solutions equip retailers to take POS system functionality anywhere sales associates need it. When educated consumers want additional information on availability, product specifications, and promotions, this retail technology will give sales associates access to the information they need without ever having to leave the customer’s side to find it. Customer data and purchase history can also help sales associates engage customers as well as upsell and cross-sell. Mobile POS can also provide line busting capabilities, enabling sales associates to complete transactions on mobile devices.
The Solution: New analytics tools compile data from retail technology sources such as the POS system, mPOS, payment transactions, loyalty programs, and even customers’ mobile devices. These tools provide retailers with reports showing the metrics that they track, in report formats that display the data in clear, understandable formats.
Our e-book What's Next for Retail: Navigating Your Business from Now into the Future includes more insights on where retail is today and where retailers need to be.
Paula Da Silva is the senior vice president of sales for CitiXsys, a provider of retail consulting, retail management software, and point-of-sale systems.
About iVend Retail
iVend Retail is an Omni-channel retail management solution that delivers a fully integrated solution designed to enable change, not just built to last. iVend Retail offers open APIs which can be integrated broadly with leading ERPs and customer-facing applications. For more information about iVend and CitiXsys, please visit www.ivend.com.
With more than 1,000 customers in over 46 countries using its products and solutions, CitiXsys is a provider of software products for the retail sector. CitiXsys has its corporate headquarters in New York and offices in Toronto, Mexico City, Panama City, London, Dubai, New Delhi, Singapore, Sydney, and Melbourne.