Guest Column | March 22, 2016

3 Ways A Managed Services Mindset Can Boost Your Bottom Line

By David Weeks, Channel Strategy Manager, N-able by SolarWinds

By now, you have probably thought about what you need to move your business toward a managed services model. Maybe you are already on your way or know it’s something you need to get going on, but aren’t sure how to start. To begin your journey, you must first adopt the mantra of: “think like a consultant, deliver like a tech.” Remember moving to a managed services mindset doesn’t mean you have to give up troubleshooting and upgrading new equipment for your clients; in fact it is actually vital to keeping your clients happy on a long-term basis! 

So if you are ready to take the steps, but just need a little more insight, let’s look at a few items below on how you can get started:

  1. Offer The Best Of Both Worlds
    As a straight technician, you are likely used to being more reactive rather than proactive. However, that doesn’t mean you must give up your tech expertise. You can still perform upgrades, repairs, and install new equipment, but as a managed services provider you can offer your clients even more, thereby positioning yourself as thought leader that’s dedicated to their success and longevity as a business owner. By adding consultant to your line card, you can not only focus on building long-term relationships, but also begin to understand each client’s individual business and the industries they serve. For example, if you have a client that services mostly dental offices, get to know that industry by reaching out to their trade organizations and other local groups. Another idea is that you, along with some of your techs, can offer to attend an industry event and/or trade show to show your support and dedication. It will benefit both you and your clients, and can also help grow your opportunities. 

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