Video: A Hybrid Solutions-as-a-Service Model Can Bridge The Revenue Gap As You Transition From Break-Fix
At the Retail IT VAR Of The Future Conference, Mark Fraker, VP of marketing for BlueStar discussed strategies to facilitate retail VARs’ transition to the as-a-Service business model.
In his interview for BSMtv with Jim Roddy, president of Jameson Publishing and Business Solutions, at the event held May 12-13 at Bally’s, Las Vegas, Fraker explains the value of a hybrid model that pays VARs up front, allowing them to compensate their sales teams as they have always done — and subsequently gives salespeople the experience of selling as-a-Service. He says this model can provide a bridge until the business builds enough monthly recurring revenue to sustain itself.
Fraker also points out transitioning to the as-a-Service business model will add value to your business — a crucial consideration if your plans for the future include selling your company.
Retail IT VAR Of The Future, powered by Business Solutions, was held May 12-13, 2015, at Bally’s, Las Vegas. Platinum Sponsors: BlueStar, Mercury, ScanSource, Worldpay. Gold Sponsor: Moneris. Silver Sponsors: AML, Axis, Check Point, Code, Creditcall, CRS, Intuit, RPOWER. Industry Association Sponsor: RSPA.
For more from the Retail IT VAR Of The Future Conference, also see:
Video: As-A-Service Requires A Different Approach To Providing Retail IT
Video: What Are The Benefits Of Adding P2PE And Tokenization To EMV?
Video: Competitive Retail IT VARs Keep An Open Mind About New Technologies
Video: mPOS, Cloud Help Retail IT VARs Overcome Objections To As-A-Service
Video: Why Bundling Additional Solutions With Payment Processing Makes Sense
Video: What Retail IT VARs Need To Consider To Make The Transition To The Recurring Revenue Model
Video: How RSPA Is Helping VARs With The Transition To EMV
Video: How Retail IT VARs Can Stay Competitive
Video: Take An Active Approach To Selling Payment Processing