Versant Partners With Ektron For Web Site Content Management

Versant, a Milwaukee-based marketing communications firm, and Ektron, Inc., an innovator in Web content management software, announced today the firms have partnered to provide Versant clients with more effective brand communication through second generation Web sites. As a member of Ektron's partner program, Versant is utilizing Ektron CMS400.NET for client Web sites, intranets and extranets.

"Clients who value branding realize the role Web site content and interactivity play in engaging their audiences," said Brad Hemze, Versant technology director. "The Ektron content management platform allows Versant and its clients to focus on the message and visitor experience rather than the programming, and to more closely integrate the site with offline marketing."

Ektron's CMS400.NET enables Versant to rapidly develop richer, more interactive Web sites for clients to effectively communicate with visitors, boost site loyalty and generate more repeat visits. Robust out-of-the-box features include search, online forms, site membership, user profiles and subscription and email Web alert services. Using CMS400.NET, clients easily can keep their Web sites fresh and current. Ektron's eWebEditPro authoring tool allows non-technical users to make content updates and changes on demand, without the costs of a programmer. Since it is built on Microsoft .NET technology, CMS400.NET also offers Versant clients integration with their e-commerce and enterprise environments, ensuring site longevity and greater return on investment in the site. Several Versant clients have already experienced the benefits of the partnership.

"We believe a company's Web site is its most important marketing and branding tool, and we welcome firms like Versant who extend and enhance CMS400.NET to create memorable user experiences," said David Young, director, North America channel sales, at Ektron. "Its strategic, creative and interactive services make Versant a great addition to our expanding network of partners."

About Versant
Versant is a marketing and communications firm that specializes in developing, managing and promoting consumer and business brands through traditional and interactive channels. With offices in Milwaukee and New York, Versant has served as a strategic and creative resource to clients for more than 50 years. For more information, visit www.versantsolutions.com.

About Ektron
Ektron is a market and technology leader in cost-effective Web content management and authoring tools. The company's innovative software solution, Ektron CMS400.NET, gives medium to large organizations all the tools they need to rapidly create, deploy and manage their Web sites, extranets and intranets in a single application. Non-technical users can easily author and publish content, documents, images and forms, while Webmasters and developers have the features they need to ensure consistent look-and-feel and optimize site operation. Using Ektron CMS400.NET's advanced registration capabilities, organizations offer their site visitors more personalized, interactive communication that keeps them coming back. Ektron is headquartered in Amherst, N.H., and has more than 15,000 customer implementations worldwide, including Unilever, Intel and Pfizer. For more information, visit www.ektron.com.