News Feature | September 9, 2015

VARTECH 2015 Features "Channel Ed" Solutions Sessions

Bernadette Wilson

By Bernadette Wilson

VARTECH 2015

All VARs know it’s important to work on your business as well as in it, and BlueStar’s VARTECH 2015 is providing that opportunity. In addition to covering technology topics, Solutions Sessions at the conference will include “Channel Ed” sessions that focus on helping you manage and grow your business. These sessions presented at the conference, scheduled for Sept. 14 to 18 on the Royal Caribbean cruise ship Enchantment of the Seas, will provide actionable information on the following topics:

  • Industry Associations: How An Association Membership Can Drive Profits To Your Bottom Line: This solution session features top officials from AIM (Association for Information and Image Management) and RSPA (Retail Solutions Providers Association) to explain the value association membership can bring to your business. 
  • Channel Ed: Top Channel Marketing Best Practices: This session will help you with decisions including if webshops or electronic presence right for your business; whether inbound or outbound marketing campaigns will work better for you; or if telemarketing is still a good option.
  • Channel Ed: Transitioning Your Business Model To As-a-Service Model: This discussion will cover different business and finance models to support Solutions-as-a-Service (SaaS) and strategies to transition your sales compensation plan to a reoccurring revenue model.
  • Channel Ed: Legal And Financial, Channel Support For The SMB VAR: Topics during this session will address legal and financial aspects of your business such as employment laws, potential liability from clients running unsupported OS software, and how to set up the succession of your business.
  • Channel Collaboration: The Bridge To Innovative Solutions And Partners: VAR and ISV partners will talk about innovative solutions they have brought to the marketplace through their partnerships, and BlueStar will discuss its Value Added services and the role they play in solution implementation. 

Technology topics at VARTECH 2015 include:

  • ADC: Relevance, TCO Sale, And How The Operating System Is Changing The Future
  • Customer Experience: Digital Signage, Omni-Channel, Store Evolution
  • Future Trends Of POS
  • Digital Transactions 2015 And Beyond (EMV/PCI/NFC And More) 
  • Gov/ED: Multichannel Citizen Engagement, Digital Workspace Via IoT (Internet of Things)
  • Healthcare: What’s On The Horizon And How To Take Advantage Of The Upcoming Refresh! 
  • IoT — Internet of Things
  • Mobility: Consumer Vs. Rugged, Tablets Vs. Handhelds — Who Are The Winners And Losers?
  • RFID Adopt And Grow 

VARTECH 2015 will also offer Spanish-Only sessions including:

  • ID Card And Security Solutions
  • Future ADC/Manufacturing Directions In Latin America
  • POS Trends
  • RFID Adopt And Grow

For more information on Solutions Sessions offered at VARTECH 2015, click here.

VARTECH 2015 is being held Sept. 14-18 on the Royal Caribbean Enchantment Of The Seas cruise ship traveling from Port of Cape Canaveral, FL to CocoCay, Bahamas. VARTECH, the annual conference for value-added distributor BlueStar partners, focuses on data collection, point of sale, mobility, digital signage, RFID, and security. For more information on BlueStar and VARTECH, go to www.BSMinfo.com/solution/InsideBlueStar.