Magazine Article | June 17, 2014

VARs' Guide To As-a-Service Model

By Business Solutions magazine

Hype Or Real Opportunity?

It’s Really A No-Brainer — “Lots of people are aware of the concept, but I think the real question is how many VARs are buying into the hype and having success. One of the greatest advantages of as-a-Service is that it’s a predictable business model. VARs sitting idle waiting for an order are simply not profitable, but idle time when your clients are not calling, and yet they are still paying you, is infinitely more profitable. The recurring revenue model works because you have better visibility into next month and next year, and you can adjust your costs below your recurring revenue line.” — Mark Sokol, director of marketing, ConnectWise