Varicent Software Expands Partner Ecosystem With Merador Partnership
Varicent Software, an innovator and provider of the only comprehensive application for sales performance management (SPM), recently announced it has further expanded its reseller partner program, adding Merador to the growing number of business intelligence and performance management consultancies joining the Varicent partner ecosystem. Merador, based in Burlingame, Calif., specializes in solving clients' performance management challenges with a business perspective, demonstrated project management process and deep technical expertise.
"Merador's experience combined with Varicent's sales performance management solution delivers real value to organizations looking to improve their sales effectiveness," said Mark Girvan, vice president, business development, Varicent. "According to Ventana Research, the sales performance management market is growing at 45%(1) and Varicent needs partners like Merador to meet this exploding market demand for complete Sales Performance Management solutions. Merador's philosophy that performance management is a business problem best addressed by business users is a perfect fit for Varicent's approach of business line ownership and maintenance."
As part of the agreement, Merador will resell and help businesses deploy Varicent SPM, the industry's most innovative solution to better managing sales compensation, territories and quotas. Merador will work with clients to incorporate incentives (such as MBOs, annual bonuses) and sales compensation plans into Varicent SPM's powerful modeling capabilities to make it easier to understand the implications of plans, role of new plans, and adjust existing plans.
"Varicent's partner program was the clear choice for Merador with their innovative and complete SPM solution and focus on business ownership for the SPM application," said Ron Baden, vice president, national practices, Merador. "Merador's deep performance management expertise and demonstrated project management process allows us to deliver complete solutions for our clients improved sales effectiveness."
Varicent SPM is a complete sales performance management solution for finance, sales, human resources and IT. Varicent SPM automates, manages and aligns enterprise-wide incentive compensation plans with strategic objectives. It includes territory management, quota planning and performance analytics to enhance sales performance and evaluate the effectiveness of incentive programs.
About Merador
Merador is a leading consulting firm specializing in corporate performance management, allowing our clients to enhance their strategic decision making. Merador helps clients dramatically improve their ability to plan, monitor and analyze the direction of their business. Merador combines top notch business and technical expertise with professional project management to provide a trusted advisor relationship for our clients.
Merador solutions continue to have effect long after their deployment with clients typically seeing greater than 10x returns on their investment. Merador offers a full range of services including program consulting, implementation services, software sales, training and support. With Merador, our clients have confidence in success.
For more information and a list of Merador's clients, visit www.merador.com
About Varicent
Varicent Software Incorporated delivers the only complete sales performance management solution addressing the needs of the entire corporation. High performing companies relying on Varicent for better visibility and control of variable compensation programs include Waste Management, KLA-Tencor, AAA South Auto Club, Rogers, About.com (a New York Times company) and many others.
For more information on Varicent, visit: www.varicent.com.
SOURCE: Varicent Software