Q&A

VAR Finds New Applications For Smart Printers

Source: Epson America, Inc.
Bernadette Wilson

By Bernadette Wilson

Business Solutions interviewed Jon Cassell, VP of Business Development for SmartReceipt for the article "Smart VARs Leverage The Untapped Marketing Potential Of Paper Receipts." In the article, Cassell tells how his company, which provides targeted messaging on receipts, provided so much benefit to a franchise location that the owner shared the idea with other franchisees and SmartReceipt’s business opportunities grew.

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