News | June 16, 2014

Vantiv Launches Innovative Solution For Testing And Certifying EMV

VIABLE Helps Merchants to Meet Network Deadlines with New Time-saving, Efficient Tool

Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced recently the launch of its VIABLE EMV testing platform. Based on significant industry research, VIABLE is a solution for merchants designed to simplify the EMV enablement, testing and validation process.

"Merchants using Vantiv's VIABLE solution have full control over their EMV network validation activities," said Patty Walters, senior vice president of EMV corporate strategy at Vantiv. "This new solution truly places merchants in control as they work toward the 2015 U.S. liability shift deadline. As part of the VIABLE rollout and to further assist merchants in jump-starting their EMV enablement, Vantiv is hosting a bicoastal training road show for merchants and partners in the coming months."

Vantiv partnered with ICC Solutions, a global leader in the provision of EMV test tools and associated services, to develop VIABLE and a comprehensive environment that will facilitate the EMV certifications of Vantiv merchants and ISVs.

"Adding EMV to a merchant's integrated payment system can be a significantly complex process," said Dave Maisey, chief executive officer of ICC Solutions. "With 327 business days remaining, merchants are quickly running out of time to validate their systems. VIABLE will save merchants time, money and headaches by offering a significantly improved process in one easy to use tool."

About ICC Solutions Limited

ICC Solutions is a leading provider of EMV test tools, offering a complete set of fully qualified environments for all formal Payment Association certifications (American Express, Discover, INTERAC, MasterCard, Visa) in addition to EMVCo type approval. These test tools can also be used during development and internal quality assurance testing, and are used worldwide by Payment Associations, Terminal and Card Vendors, Test Laboratories, Acquiring Banks and Merchants/Retailers.

About Vantiv, Inc.

Vantiv, Inc. is a leading, integrated payment processor differentiated by a single, proprietary technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high growth payment segments, such as integrated payments, payment facilitation (PayFac), mobile, prepaid and information solutions, and attractive industry verticals such as business-to-business, ecommerce, healthcare, gaming, government and education. For more information, visit 

SOURCE: Vantiv, Inc.