Value-Added Resellers As Trusted Security Advisors

Amid revolution in payment security, merchants are wringing their hands and losing sleep over the safekeeping and functionality of their POS environments. VARs are poised to gain merchants’ trust—and their business—by positioning themselves as security experts.

The modern POS VAR is the IT department of the nation’s nearly 200,000 small and independent merchants and restaurants. As POS and payment processing technologies have evolved, retailers have entrusted the VAR as the bearer of innovation and the backbone of POS support. While that value proposition remains, it isn’t the next great piece of hardware or innovative script of software that are currently keeping small business owners up at night. Today, the merchant’s primary anxiety is business continuity in the face of pressing payment data security risks, evolving PCI compliance mandates, and the forthcoming rollout of the EMV standard.

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