Guest Column | September 13, 2012

Using Case Studies To Sell Your MSP Business

MSP Business Mgmt GFI

By Scott Calonico, web content manager, GFI MAX

When you market your business to prospective customers, it is useful to be able to demonstrate exactly what your company can do for them. 

It’s valuable to remember that, in many situations, you will be completely unknown to the customers you negotiate with. Unless you have been referred to them, a prospect’s decision as to whether to hire your company will come down to little more than feeling and instinct (and perhaps price!)

Being able to present some relevant case studies can go a long way to strengthen your sales pitch and assure potential clients of your abilities.