Trustifi Has Enhanced its Commitment to Partners, Providing Resources Such as New Leadership, Virtual Trainings, MDF Funding Opportunities, and Marketing Content
SaaS-based email security company Trustifi announces it has launched its first official Channel Partner Program, investing in new leadership and offering resources, training, and MDF (marketing development funds) to support its MSPs and solution providers in the channel. As part of this new initiative, Trustifi has appointed cyber security sales veteran Jamie Lembeck as its new Global Channel Development Manager. Lembeck has driven high-profile sales management projects with prominent channel companies such as Kaseya and ID Agent. Lembeck will work with Trustifi’s Vice President of Channels Zack Schwartz to grow the company’s partner community, with an aim to increase market share for Trustifi’s solutions in 2021.
Trustifi supports resellers with self-paced sales training and online resources, including virtual training labs to acclimate partners to the company’s breakthrough approach to cyber security. E.g., Trustifi’s relay-based solutions utilize a proprietary cloud storage system that enables an extensive range of control over sent mail. The solutions encrypt emails in the cloud, before those messages pass through the recipient’s gateway. This gives users a considerable range of capabilities, allowing them to retract, change, or block sent content; swap-out attachments; set expiration rules; or alter the recipient list within messages they’ve sent. Relay-based security solutions are also proving superior to gateway-based versions by way of threat detection. For instance, systems that depend upon SEGs (secure email gateways) typically fail to block or quarantine sophisticated phishing attacks that utilize “imposter” sites, focusing more on repeat spam attempts or ongoing attacks.
Trustifi also offers MDF funding to support partner sales efforts, including cooperative marketing planning provided by a dedicated team of partner marketing managers. This includes assistance with MDF proposal submission, marketing collateral to generate demand, and ROI reporting. Such assets will help partners develop sales opportunities and communicate Trustifi’s distinct value proposition, to help companies rethink and enhance their corporate security strategies.
“Trustifi’s unique tools perform AES256 encryption before emails leave the client’s email server. The solution houses those ‘sent’ messages, encrypted using each sender’s unique private key, on its proprietary secured cloud platform—a breakthrough concept in email data protection. This gives users an expanded ability to alter or recall messages after they’ve been sent, and keep track of email access,” said Rom Hendler, Trustifi’s Co-Founder and CEO. “Trustifi can empower organizations to create far more secure email data environments through a one-click process that is easy enough to use on a daily basis. Our channel program provides the resources and the educational opportunities to ensure that partners can succeed in this effort, speeding adoption of encryption as threat escalation continues in the marketplace.”
Security distributor Rain Networks can testify to how Trustifi cyber security solutions have helped the company differentiate its MSP security portfolio. “We’ve worked with many providers in the cyber security space. Some of them offer encryption but not threat protection. Others are strong in antivirus and threat protection but can’t handle encryption,” began Rain Networks’ CEO Nathan Ware. “Trustifi impresses us because it delivers both, and does so expertly. Its best-in-class email encryption far outpaces competitors, in addition to offering robust, AI-powered filters, anti-phishing and malware protection, alarms, and threat detection, protecting both outbound and inbound data. This is a rare combination, which helps give us a competitive edge in this very demanding security market.”
Trustifi's solutions are sold 100 percent through the channel, with an emphasis on growing relationships with solution providers serving the SMB and small enterprise markets. The company also established a distribution relationship with Ingram Micro in 2020, which has significantly increased the company's addressable market of channel partners, providing a conduit to thousands of MSPs and solution providers.
There are no fees or purchase thresholds for partners to gain benefits from the Trustifi channel partner program. MSPs who enter into a signed partner agreement with Trustifi are automatically enrolled.
Trustifi is a cyber security firm featuring solutions delivered on a software as a service platform. Trustifi leads the market with the easiest to use and deploy email security products providing both inbound and outbound email security from a single vendor. The most valuable asset to any organization, other than its employees, is the data contained in its email, and Trustifi's key objective is keeping clients' data, reputation, and brand safe from all threats related to email. With Trustifi's Inbound Shield, Data Loss Prevention, and Email Encryption, clients are always one step ahead of attackers. For more information, visit www.trustifi.com.