Trends Impacting The SMB IT Security Market

By Christine Kern, contributing writer

According to CompTIA’s 2015 IT Industry Outlook and Trends to Watch, the democratization of technology is creating new opportunities for small and medium businesses (SMBs) that are embracing digitalization, including cloud-based technologies, to improve processes, and save time and money. Of SMBs surveyed by CompTIA, 47 percent plan to increase technology expenditures in 2015, and 50 percent plan to invest in new products or lines of business.

One thing this migration towards digitalization and the cloud does, however, is to increase security risks, creating a growing market for cloud-based security solutions geared for SMBs. As Neal Bradbury, co-founder and VP of channel development at Intronis, told Business Solutions, “Realistically speaking, it is not a matter of if, but when a cyberattack will occur. And, unlike larger enterprises that generally have the resources in place to prevent or mitigate the impact of cyberattacks, SMBs can find it challenging to deal with new and emerging cyberthreats and ransomware viruses such as CryptoLocker and the infamous CryptoWall malware. MSPs and solutions providers that take the time to fully understand the security risks faced by the SMB customers, and provide products and solutions that address these risks, will realize that there are significant opportunities to grow their businesses.”

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