To Become A Successful VAR, Do These 3 Things

By Mark Paley, MBA, Director of Partner Sales at Cardkno

To ensure they are getting both what they want and need when purchasing POS systems, merchants often turn to VARs for assistance as a VAR brings superior experience and expertise, as well-being as a single point of contact for questions, assistance, and maintenance. Because, let’s face it: a merchant is never looking to just purchase a POS system. Businesses require an entire sales system — equipment, processing, and a gateway — as well as what can be multiple integrations to make them all work together.

Cardknox, my company, creates technology and software to perform those integrations. A single integration with Cardknox performs the same function as multiple integrations; it is a solution that is processor and equipment agnostic. We’re constantly finding ways to allow POS systems, processing, gateways, terminals, and security solutions to speak to each other and work seamlessly. Needless to say, we work very closely on a consistent basis with VARs to create integrations for them and assist them in implementing those solutions for their customers.