By Neal Bradbury, Senior Director of Channel Development, Intronis MSP Solutions by Barracuda
September is National Preparedness Month (NPM), which is a great opportunity to talk to your customers and prospects about protecting their businesses
As an IT services provider, you don’t want your customers to feel that every conversation is about negative threats to their business from hackers, server crashes, and natural disasters. On the other hand, you realize that taking the opposite approach — never talking about these threats, a position taken by 56 percent of IT services providers — isn’t the right thing to do either.
One great “in” to trigger the conversation with customers and prospects is Ready, the national public service advertising arm of the Federal Emergency Management Agency (FEMA), which has designated September as National Preparedness Month. VARs, MSPs (managed services providers), and other business owners can find a lot of valuable resources at the Ready.gov website, including a five-step preparedness program for SMBs. Following is a summary of the five-step program along with some tips for adapting this program to your disaster recovery (DR) sales strategy.
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