Three Ways You Can Sell More Backup To Your Customers

When business is driven by data, backup and recovery is key

“More than half of small businesses have suffered data loss through accident, loss, failure, theft, or disaster.” ¹

These days, all businesses—from colossal enterprises to the smallest home-based ventures—depend on data. This means that protecting data is vital.

That’s why backup and recovery solutions are increasingly recognized as essential safeguards against data loss. Businesses large enough to have a dedicated  IT team or department tend to be well set on this front. Small and mid-size businesses (SMBs), on the other hand, are often lacking in this crucial area. They frequently have in place unreliable, cobbled-together data protection systems—or none at all.

This represents a big opportunity for MSPs to win more backup and recovery business by targeting SMBs. But seizing this opportunity can be a challenge.