A digital presence—no matter your business or market—is no longer a luxury; it’s a necessity. While you likely already know this as a Value-Added Reseller, you may not have been able to build an entire website for your business yet. While a website can be beneficial in connecting your resale options with bar, restaurant, and nightclub owners, another digital platform that can prove just as powerful and is more accessible—is a Google Business Profile (GBP).
This free tool offers a treasure trove of opportunities for VARs to strengthen their local online presence, connect with potential local customers, and effectively communicate their value propositions. But it’s not just about marketing. It’s about relationship management.
Let’s dive into exactly how a GBP and how you can start leveraging it right away.
Creating a Customer-Focused Profile
Before crafting your GBP profile, you must understand who you’re targeting. Your profile is not about you; it’s about your potential customers.
Defining Your Target Audience
Understanding the needs, aspirations, and pain points of local bars, restaurants, and nightclub owners is the starting point.