3 Things IT Solutions Providers Should Include In A Successful Email Marketing Campaign

By Thaddeus Szymanski, National Sales Manager, Seiko Instruments USA, Inc.

When it comes to building an effective email marketing campaign, it’s been my experience that it’s best to first ensure that you develop a plan and campaign that’s not only unique enough to grab the user, but will also effectively accomplish what you are trying to promote.

Below are a few steps you can take to ensure an email marketing campaign that won’t make your audience click “Delete” or “Unsubscribe.”

1. Include A Message That’s Clear, Concise, And Brief: Let’s face it: Everyone is busy and trying to fit 10 items into a day that only allows them to accomplish maybe half that amount. With so many business owners and employees just trying to get through their “To-Do” List, the last thing they want to encounter at the start of their day is an overflowing email inbox of offers that either don’t apply to them, are irrelevant or are too wordy and don’t get to the point. The bottom line is that most users will just scan their email to de-clutter what they don’t want, and will prioritize their email by what needs their attention the most. Of course any fires (especially on a Monday morning) will need to be put out first. This is likely then followed up by check-ins with current and new clients, and not to mention any internal emails that need to be addressed.

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